Another website breaking all the rules
We make shit websites.
Huge type. A 3D object. Something that spins when you scroll. You know the rest.
You know the drillYou scroll. The shit moves.
We call it an experience.
Networking
We're already attracting the industry.
One designer lands. The others follow. Soon we all have the same reference.
You've seen this before.
We all had it on the same moodboard.
Same shit
Five finishes. Same shit.
Change the colour. Change the texture. Call it a new direction.
A / V
24k gold
Make it gold. Now it's premium.
B / V
Chrome
Make it chrome. Now it's the future.
C / V
Porcelain
Remove the colour. Now it's an honest brand.
D / V
Terracotta
Make it earthy. Now it has roots.
E / V
Obsidian
Make it black. Now we can charge more.
What was this website about?
Who cares. Look how smooth it scrolls.
The formula works. That's the problem.
Swap the logo. Still works.
A bank. A festival. A design studio. If we can change what you sell without changing what you say, what exactly have we designed?
- The headline
- Could belong to anyone
- The object
- Could be anything
- The animation
- Already in your saved folder
- The copy
- We'll read it later
- The difference
- The client's logo
Yes. Us too.
We used every trick we're making fun of. And yes, we hope you put this in your moodboard.
Make something else move.
Curiosity. An opinion. The urge to do something different. We've got the spinning object covered.
Here come the excuses.
So 3D is shit now?
No. Using it before you have something to say is the problem. We put a piece of shit here and the formula still worked.
Does every website have to be original?
No. But if we're selling difference, we should do more than swap the logo on our references.
Isn't this just another one of those websites?
Yes. That's the experiment. We followed the recipe and changed the main ingredient.
Think you're better than everyone else?
We've opened the same references and said “let's do something like this” too. We're pointing at ourselves.
So what now?
The same thing you just saw, with something inside that earns the scroll. That's the hard part.
All of this is a template
Take it and swap the object.
This website is packaging. Download it, put whatever you sell inside and it will work just as well. Which is exactly what we’re complaining about.
The formula
is yours.
1818 kB, with no object inside. That part is yours.
Or skip the download: paste it into your AI of choice and let it build the same website.